accountingcpd blog

  1. Brand Values

    David Allen
    3 min read

    Advertising a product that is indistinguishable from the competition is rarely viable. Developing a product so that it outshines the competition,...

  2. Intangible Assets

    David Allen
    2 min read

    As a consequence of a study by Brand Finance plc in conjunction with CIMA, the old chestnut of assessing the value of a company's intangible...

  3. Get CPD Motivated and Still Enjoy Your Summer

    accountingcpd
    2 min read

    It's easy to put off doing your CPD until the last minute but we've got some tips to help you stay motivated with your CPD throughout the summer.

  4. The Missing Dimension of Big Data

    Brian Plowman
    4 min read

    The visible costs are easy to find, they are on the ledger. But the real customer profitability can stay hidden deep in the business.

  5. How Does the UK Feel About the EU Referendum?

    accountingcpd
    3 min read

    There are two strong sides to the in/out EU referendum that is now likely to happen in 2017. Currently it is unclear what impact opting out...

  6. What is the Aim of Negotiation?

    accountingcpd
    2 min read

    As an accountant, the majority of people that you negotiate with will be people or businesses that you need to maintain good relationships with...